At Rappi we believe that empowered, self-motivated teams can accomplish huge things. We work in modern agile work-flows that integrate engineers, data scientists, business leaders and product owners to deliver specific user experiences applications and feature-sets.
The Display Manager will be responsible for leading a team of analysts that will build and drive crucial marketing capabilities in Rappi’s Display channels (Google UAC, Programmatic, Mobile Partners) from ideation phase to experiment design, budget management and execution. He/she will also be responsible for staying up-to-date with the latest paid social media trends and best practices to ensure that campaigns are as effective as possible, while interacting with cross-functional teams such as Branding and Adtech.
Responsabilidades
- You will make decisions around how to invest Rappi’s budget in the most effective way to achieve results (new users, CAC, GMV, orders), and will be fully responsible for optimization and maintenance of the Display channels across multiple LATAM markets. - Lead, motivate, train and enable the analysts working in your team to thrive. - Experiment, measure, analyze and build rapport on performance of your countries and channels and impact on the overall business. Work with your team to proactively bring new ideas to test and ways to improve our team work. - Build hypotheses and leverage testing (A/B tests, geo-test, incrementality tests) to drive the channels’ measurement agenda, improving always-on results via experimentation. - Act as a Project Leader for key strategic initiatives within the Performance Team and in collaboration with cross-functional teams (Adtech, CRM, BI, Branding, Product, Finance). - Build powerful business relations with media-channel partners to increase knowledge and implement alpha/beta product testing. Be a media expert. - Review cohorts, CACs, user retention, diminishing return curves, LTV and other data to drive your optimization decisions. - Understand creatives - what works well and what doesn’t and generate recommendations. Work with brand stakeholders to ensure the best practices are implemented and provide proactive, structured and timely feedback. - Control performance of your markets on a weekly basis, driving actions in order to achieve our ambitious targets. - You will be reporting directly to the Display Director
