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Expert Designer / Senior UX/UI Expert Designer / Senior UX/UI Wealth Accelerators Global LLC · Jornada completaWealth Accelerators Global LLC · Jornada completa may. 2022 - ago. 2023 · 1 año 4 mesesmay. 2022 - ago. 2023 · 1 año 4 meses Estados Unidos - Colombia (Libre.co) · En remotoEstados Unidos - Colombia (Libre.co) · En remoto The expert designer role was a managerial position in which I led one of the areas of the company's Art and Design Department, UX/UI and 3D projects. I was also Scrum Master of the entire department, leading weekly sprints using Trello and Asana apps. Among the responsibilities I was leading the UX/UI design team for different projects that the company had, as several cryptocurrency investment platforms, websites, mobile apps and the graphical interface for a video game. Unfortunately, this business project had problems and they decided to lay off all their employees and close their offices in Orlando, Florida.

I worked in the whole process of the product design (research, ideation and sketching, design prototyping and testing). Our iterative process consisted in 10-days long sprints in order to design key features of the product. From 2019 my role started to shift towards a Product Designer and the design area became part of a new unit called Innovation. Here, after a lot of experience managing research data with users and customers, me and the Project Managers had to define key product metrics to optimize time and resources of the department and the company. The key metrics identified were Sales, Customer Retention and End User Satisfaction. I also worked in designing more products related to Suite Vision (the principal product), such as mobile apps, landing pages, etc.

Roll was a project whose objective was to build a platform to connect the events of local artists with the target audience, accesible from every part of the world. It was my first experience as a Product Designer with a small group of 2 developers (1 frontend and 1 backend). From the first moment we had to work on the discovery of the business, on discovering which were the features that gave value to the user and the market, on the engagement, the emotional link, pricing and on another series of research and steps to get to the design of an MVP. In the end, the experience did not continue due to disagreements between partners and investors, but it was a project with great potential.

In Imaginamos I worked as a Junior UX/UI Designer. Thanks to Imaginamos I learned many of the things that I know today about UX, UI, digital products, etc. Thanks to the talented people I worked with and learned a lot from, I started as Junior UX Consultant for one of the design teams, accompanying the interview sessions with the client and taking notes; then together we did the analysis of the client's requirements. Many had clear what they wanted as a product and we only had to design its architecture, wireframing and prototyping, while others wanted to validate their ideas in the market and we also helped them with group co-creation sessions. Then, as soon as I completed the UX Design step, I started working as Junior UI Designer too.