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Provide advice about Market Research Designed studies Develop qualitative and quantitative research Expert en different qualitative techniques: focus group, interviews, etnographies, etc. Analysis and presentation of market research results

I lead the area and the qualitative team in charge, oriented to the development of market studies, mainly in the banking category. I coordinated, supervised and moderated different qualitative methodologies. I carried out analysis and presentation of results to different clients.

I designed and implemented the Market Research area in the company. Provide strategic advice to the Marketing and Commercial team in making decisions for the categories notebooks, backpacks, art and toys. I supervised and analyzed KANTAR, NIELSEN type studies, with a business focus. Analyzed and presented results to the marketing and General Management team.

I designed and implemented the Market Research area in the company. I provided strategic advice to the Marketing and Sales team in making decisions for the personal care categories and the development of new cosmetic and beauty products. Analyzed and presented results to the marketing and General Management team.

I provided strategic advice in decision making with a deep knowledge of the consumer and the business in the personal care category with the brands of Ego, Savital, Fortident. I worked as a team with brand and research and development managers to generate better methodologies and optimization of resources. I moderated qualitative field; I coordinated and supervised the team of surveyors for the collection of quantitative studies. I carried out analysis of qualitative and quantitative results, and presentation of results to Management General. Win the INNOVA 2015 award, a recognition that the company gives to members of primary work teams (Brands, Research and Development and Market Research) who, based on great initiatives, have achieved significant LEAPS in the sales platform of our brands.

I coordinated the development of qualitative research studies in different categories, including: mass consumption, banking, education, health, insurance, etc. I moderated qualitative studies with different methodologies: focus groups, interviews, ethnographies. I performed analysis and presentation of executive results.